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Valeria Graziano 2022-09-15 12:17:55 -07:00
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@ -37,7 +37,7 @@ From: Luigi Firrao, “L’organizzazione capitalistica del lavoro, parte II, Lo
Lebole was and still is a clothing factory based in the Arezzo province, Tuscany, that became famous in the 1960s for a TV slogan advertising its men’s suits that recited “Ho un debole per l’uomo in Lebole”, translatable in English, albeit losing the rhyming of the original, with “I have a soft spot for men wearing Lebole”.
Aside from its successful promotional campaigns, the Arezzo plant, opened in 1962 in a 75.000 square meters pavilion, is also famous within the history of Italian labour struggles as the first to introduce the MTM methodologies imported from the US.
Aside from its successful promotional campaigns, the Arezzo plant, opened in 1962 in a 75.000 square meters pavilion, is also famous within the history of Italian labour struggles for being amongs the first to introduce the MTM methodologies imported from the US.
But the factory didn’t only make men’s clothes. As Ivana Peluzzi, one of Lebole’s former workers who kindly agreed to talk with us, put it,