+++
title = "Google is dead"
glassblowers = ["cristobalsciutto.md"]
+++

The promise of search: no need to navigate explicit ontologies. Google will
crawl the internet for you. Simply type what you desire and the output will
appear! Instantaneous luxury knowledge.

However, Google is dying. The best answers are found by prefixing a query with
"reddit". These small communities, subreddits, are specialists in their domain.
They are the Encyclopedians of the internet, pulling together the relevant
information into threads.

This Library of Babel can be deciphered, but only through local custodianship.
A custodian, albeit self-interested, can establish "grassroots way-finding" in
relationship with readers. They act below Dunbar's threshold.

https://dkb.io/post/google-search-is-dying
